Tag Archives: Behavioural Economics

Nudging Performance

Posted on Tue 24 Feb 2015 by Andrew Jacopino

For those that found my previous post that compared PBCs with the notion of nudging interesting I would highly recommend you read this insightful question and answer (Q&A) session with Richard Thaler, co-author of the book Nudge: Improving Decisions About Health, … Continue reading →

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Is Your Contract Fun?

Posted on Sat 21 Feb 2015 by Andrew Jacopino

Katherine Milkman, an associate professor at Wharton, University of Pennsylvania, starts her behavioural economics class with the following video. . Having watched this you may be wondering what this has to do with PBC? Let me explain. If you agree … Continue reading →

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Understanding Behavioural Economics

Posted on Wed 07 Jan 2015 by Andrew Jacopino

Previously, I mentioned using Behavioural Economics as one technique to make sure that the Performance Management Framework (PMF) drives the desired behaviours. For those of you who want more information on this fascinating topic, can I suggest a free online … Continue reading →

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