Understanding Behavioural Economics

Previously, I mentioned using Behavioural Economics as one technique to make sure that the Performance Management Framework (PMF) drives the desired behaviours.

For those of you who want more information on this fascinating topic, can I suggest a free online course via http://www.edx.org titled Behavioural Economics in Action from the University of Toronto.  While it is now only being offered via archive (i.e. you cannot get any university credits or certificates for completing it) it is an easily accessible way of getting an introduction into this field.

You can get access to the course via the following link https://www.edx.org/course/behavioural-economics-action-university-torontox-be101x#.VKxINIFXerU

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One Response to Understanding Behavioural Economics

  1. Pingback: Understanding Behavioural Economics | The Performance Based Contracting (PBC) Blog

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