Monthly Archives: August 2019

How to Nudge a Performance Based Contract (PBC) – Part 2

Posted on Sat 24 Aug 2019 by Andrew Jacopino

In the previous article (see How to Nudge a Performance Based Contract (PBC) – Part 1) I described how successful contracts deliver the desired outcomes of both buyers and sellers; the classic “win-win” outcome that we all strive for.  We … Continue reading →

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How to Nudge a Performance Based Contract (PBC) – Part 1

Posted on Sat 10 Aug 2019 by Andrew Jacopino

Commercial instruments, especially sophisticated ones such as Performance Based Contracts (PBCs), have the ability to shape the behaviour of both buyer and seller.  While many commercial practitioners see contracts in their simplest form, an explicit and directive agreement between buyer … Continue reading →

Posted in Behavioural Economics, Nudging, the How, the Why | Tagged , , , , , , , | 5 Comments