Monthly Archives: January 2016

Carrot and Stick (Part 2)

Posted on Fri 01 Jan 2016 by Andrew Jacopino

In part 1 of this article we spoke about the 2 types of approaches to incentives; Approach 1 being negative incentives (stick) and Approach 2 being positive incentives (carrot). We also introduced a behaviour called loss aversion which describes how … Continue reading →

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