Tag Archives: Choice Architecture

History of Behavioural Economics

Posted on Sun 26 Apr 2015 by Andrew Jacopino

For those you have read my thoughts on the use of Behavioural Economics as a method of optimising our approach to Performance Based Contracting (PBC) (see earlier posts on Is Your Contract Fun? and Designing Successful PBCs) I wanted to … Continue reading →

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Nudging Performance

Posted on Tue 24 Feb 2015 by Andrew Jacopino

For those that found my previous post that compared PBCs with the notion of nudging interesting I would highly recommend you read this insightful question and answer (Q&A) session with Richard Thaler, co-author of the book Nudge: Improving Decisions About Health, … Continue reading →

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Is Your Contract Fun?

Posted on Sat 21 Feb 2015 by Andrew Jacopino

Katherine Milkman, an associate professor at Wharton, University of Pennsylvania, starts her behavioural economics class with the following video. . Having watched this you may be wondering what this has to do with PBC? Let me explain. If you agree … Continue reading →

Posted in Behaviours, Definition, the Why | Tagged , , , , , , , , , , | 2 Comments